Animated digital banners, icountnm, 2020
Client: State of New Mexico. / Description: Working for MediaDesk as the Lead Graphic Designer I was responsible for conceptualizing and maintaining a consistent brand identity while creating a variety of original and unique assets that reached residents in all of New Mexico’s 22 counties. / Project: Multiple animated gif banner series where placed throughout the campaign duration. Images were pulled from a corresponding television commercial.
Static digital banners and pop-ups, icountnm, 2020
Static banners where created for a variety of outlets ranging from paid placements, government agency websites and news outlets. Campaigns and graphics where often customized for the outlet or themed urban and rural based on the targeted audience around the State of New Mexico.